Vanessa Traina Dives into E-commerce

Vanessa Traina, stylist & muse, has added a new title to her name; co-founder, curator, and executive creative director of The Line. She started the luxury e-boutique with stylist Morgan Wendelborn. The Line went live on October 3rd. If you've already browsed the website, you'll probably notice that the aesthetic is minimalist to the core. The Line offers Christopher Lemaire jumpers and Reed Krakoff peacoats, alongside Linda Rodin’s Olio Lusso line, KPM dinnerware and René Herbst chairs circa 1935. "It’s not a trendy site. If leopard is in, we probably won’t have it," says Traina. "I’m really eager to see our customer response now that we’re live." If you're ever in NY and want to experience the non viral boutique, visit The Apartment.